I'm Product Interaction Designer
Crafting data driven user-centric solutions that scales with touch of empathy & delights user one pixel at a time.
Highlights
2 Billion monthly interactions
My work for Fandom's gaming vertical has been interacted by 2.1 Billion visitors monthly in 2021-22.
Meeting business needs
Data driven design solutions has helped clients achieve $ Millions in revenue while meeting metrics like DAU.
Some brands I've worked with
Microsoft AI
Worked with MS Wallet team to personalize finance, taking Copilot AI experience beyond search, while increasing retention and improving DAU.
Due to NDA case study available on request
Studeo.AI
Robust SaaS platform that transforms digital content for realtors into a powerful, meaningful, and engaging storytelling tool.
Due to NDA case study available on request
Chelsea 5th Stand
Chelsea Football Club, is one of the winningest Premier League clubs, with one of the most passionate fanbases globally.
Outcome:
- 1M+ Downloads
- 4.8 star ratings
- 74% increased content consumption
Motion Design
To hone my motion prototyping skills, I designed and animated an app almost everyday. Below are sample of the work. I utilized Figma, Illustrator, Lottie Files, After Effects to achieve this.
Verizon 5G
Verizon is a global communications technology company delivering the promise of the digital world to millions of customers every day.
Outcome:
- 61% increased in-venue user retention.
- Stream live game from 7 Camera angles without lag (5G)
Breeder's Cup
Breeders’ Cup World Championships is an annual series of Grade 1 Thoroughbred horse races which is richest race in America and 2nd richest Thoroughbred horse race in the world.
Outcome:
- Design sent for Webby Awards.
- Redesigned website & Mobile app.
- General admissions tickets sold out in ~20mins of launch with improved ticket experience.
Fandom
Increase user engagement with Fandom website beyond simple references and have users explore various wikis and genres. By increased users engagement, Fandom wants to explore opportunities to generate revenues through ads and personalization.
Outcome:
- Design solution interacted by 2 Billion+ Monthly visitors
- Generated $3 Million in revenue
Due to NDA case study available on request
